Meet Alexander T. Santiago

Values

People undervalue arts and artists. Without art, the STEM fields would be nothing. Art has inspired some of the greatest technological advancements in history. Cell phones, video calling, e-readers. None of these would be around if it wasn’t for science fiction dreaming of those possibilities.

We believe in people’s potential. We value artists and see the value they add to the world. In a society where people don’t see the value artists and creatives bring, we want to break the stereotype of a starving artist. We want to make the world value artists and help artists not just live, but thrive!

I often think of a quote from the movie Dead Poets Society. In the movie, a teacher named John Keating, portrayed by Robin Williams, teaches poetry, but I believe his lessons apply to all art creation. My modified version of the quote is:

“We [create art] because we are members of the human race. And the human race is filled with passion. And medicine, law, business, engineering, these are noble pursuits and necessary to sustain life. But [art,] poetry, beauty, romance, love, these are what we stay alive for.”

― Dead Poet Society

Misson

My mission is simple: ensure that talented artists never have to choose between pursuing their passion and paying their bills.

Through a combination of structured education, live mentorship, and genuine community connection, I’m helping artists build multiple income streams, develop industry networks, and create the career resilience they need to weather any storm – whether that’s layoffs, AI disruption, or personal challenges. Because like the best coaches know, it’s not about the X’s and O’s – it’s about believing in each other and lifting everyone up. The world needs more empowered artists, not more starving ones.